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How Do Listeners Discover Podcasts in 2024?

 

podcast discovery

Full Report Now Available

Podcast Discovery Stats: How Folks Find Pods, & Why They Listen

Read article called: Podcast Discovery Stats: How Folks Find Pods, & Why They Listen

How do listeners find new podcasts to listen to? That’s the main question we want to answer in the Podcast Discovery in 2024 survey.

It’s here: the eagerly awaited follow-up to the podcast discovery survey 2020. The last time we ran this survey, it produced a lot of insightful and actionable data—here were the results.

Pulling together the survey questions for 2024, it’s crazy how much podcasting has changed in just four years. We’re confident this will be the most insightful discovery survey yet.

Here’s how it works this time round, and how to get involved…


Listener Prizes

Love listening to podcasts? Take the survey to win

One lucky survey respondent will be randomly drawn to win a $200 Amazon voucher (or a prize of an equivalent value if Amazon doesn’t operate in your region).


Podcaster Prizes

Run a podcast? Win by sharing the survey. Here’s how!

You can also win prizes by helping us get the survey in front of more podcast listeners—specifically, your podcast listeners.

All you need to do is talk about the survey on one of your episodes (be sure to send them to thepodcasthost.com/survey) or play the following 30-second ad instead.

Download the Podcast Discovery Survey Audio Ad

And if you’re sharing the survey with your social media networks, here are some images you can use.

Once the episode is live, reach out to us with the link, and you’ll go into a separate prize draw specifically for podcast creators.

You could win:

  • a year’s access to The Podcraft Academy (worth $1450)
  • a year’s subscription to ‘podcast-maker’ tool Alitu (worth $384)
  • a one-on-one ‘podcast health check’ session with a member of our team (worth).

On top of that, we’ve partnered with Podpage, the simplest and best way to build a podcast website, to offer an additional prize. If you run a podcast, or are planning to start one, then you’ll have the opportunity to win an annual pro subscription to Podpage, worth $228!


Why Run a Podcast Discovery Survey?

…Aside from the fact that everyone loves a healthy dose of stats?

Well, from a podcast listener perspective, this data can help podcasters, directories, and other discovery-based services improve the user experience.

And from a podcaster’s point of view, it’ll help content creators focus on growth strategies that actually work. A lot of time can be saved by dropping the stuff that has little or no impact.


Our Partner: Podpage

podpage

A big thanks to Podpage for partnering with us on this survey. Quite simply, Podpage is perfect for podcasters who want the best possible podcast website, for the minimum amount of time, cost, and technical know-how.