9 Common Podcasting Mistakes (& How to Avoid Them)

Podcasting makes it easy to have your voice heard around the world: that is, easier than producing radio, television, or movies. It’s not hard to make a podcast. Making a good podcast, however, is not easy. Here are nine common podcasting mistakes: think of this as a map to the traps that many podcasters tend to fall into, so you can avoid them.

1. Prioritizing Enthusiasm Over Self-Awareness or Preparation

Some people will spend a lot of money on podcasting gear before they know what they want to make a podcast about. Others will hit record and talk for twenty minutes before they know who they’re talking to.

Lack of planning and self-awareness is an umbrella under which all common podcasting mistakes can be sheltered. But you can plan ahead and learn to see yourself and your podcast objectively. You’ll see how that works in the next few sections.

2. Not Listening to Your Own Podcast 

If you don’t regularly listen to recent episodes of your podcast, you are missing a huge opportunity for learning and growth.

Sure, you might hear the show during the editing phase, but the conversation is often still fresh in your mind at that point. Try setting a standing reminder on your calendar to download an episode from the previous month and listen to it whilst out on a walk or on your commute.

You’ll be amazed at the things you notice when you get this “fresh ears” perspective on your show. This can be anything from annoying crutch words you need to quash to the fact that you’re never really listening to a guest’s answer and always jump ahead to the next question without picking up on an intriguing follow-up angle.

3. Expecting Perfection, Quickly

Another common podcasting mistake is expecting your podcast to be perfect immediately. Perfectionism can prevent you from ever hitting publish and moving on to the next episode.

Before you start recording your episodes, take time to play with the software. Let yourself play with recording and editing. Experiment with your mic technique. Make an episode zero. Play is what helps us enjoy learning how to do something new.

Once you’ve gained confidence, level up and start recording the audio you want to publish. Then, you won’t be dismayed if something happens, like a power outage or a mean review. You’ll shift gears and try something different, or keep pushing through.

Your podcast doesn’t have to be perfect. What’s “pretty good” to you could be “just right” to your audience.

4. No Specific Topic

Search on Google for “a podcast about whatever.” You’ll find more shows than you’d expect.

It’s amazing how many podcasts launch without a clear topic. Maybe they claim to be about “life and relationships,” “movies and pop culture,” or “Suzi and her friends talking about stuff.” These shows tend to have inconsistent publishing schedules. Often, there’s an episode with the creators announcing a hiatus while they plan future episodes.

Broad, vague podcast topics are a common podcasting mistake. It’s hard for an audience to care about a podcast and come back for more when it could be about anything. And it’s hard for podcasters to keep working on something that’s unrewarding and not paying off.

Nailing down a podcast topic is something you’d ideally do in the planning stages, but if you’ve launched and your “what’s it about?” still seems a little fluffy, it’s never too late to pivot and find your niche.

5. Not Knowing Your Audience

Many podcasters, especially when they’re first starting out, don’t know who their ideal audience is. They want as many people as possible to listen, so they say their podcast is for “everyone.”

When you make your podcast for a specific audience, they’re more likely to keep listening and share it with their friends. Knowing what your audience wants can help you build a relationship with them.

It’s one thing to have a podcast about “baseball memorabilia” and another to have “baseball card collecting for women who are fans of Japanese baseball.” That informs who you choose as guests, what events you promote or partner with, or where you promote your show.

Every year, reports surveying podcast listener demographics fly out into the world, and these genuinely help podcasters. However, asking your audience what they think makes them feel valued. It’s one thing to know that “Gen Z listeners appreciate funny real-life stories,” and another to know, “my audience wants me to tell them about my experience negotiating good vintage baseball card trades at swap meets.”

Try running an audience survey or ask questions they can answer with a voice memo. Pay attention to what they tell you, and how.

Take the extra time and make the effort to get to know who’s listening and why. Then, tailor your content accordingly.

6. Lack of Preparation

Even the most casual-sounding podcasts are the result of forethought and advance work. A podcast host might sound as though they’re saying whatever comes to mind, but they’ve written an invisible script. It’s a common mistake for podcasters to expect inspiration to drop by every time they need to record a new episode.

When you plan out episode topics and talking points ahead of time, you can sound great even when you don’t feel inspired.

7. Aggressive Sales Tactics

Monetization allows podcasters to pay their expenses—it’s a fact of life. But a common podcasting mistake is to give monetization too much space in your podcast.

A study by Ad Results Media examined how many ads are optimal, or make listeners stop paying attention. Apparently, two is the maximum number of ads in a row that most listeners will tolerate.

Ads that don’t match the audience or the content are irritating. Recently, someone told me she doesn’t like podcasts (in general) because she doesn’t like ads for sports betting services. But she hadn’t listened to podcasts about sports or gambling.

Host-read ads outperform dynamic ads because they build on trust. But, some podcast hosts slip sales talk into conversation whether it’s appropriate or not. Exploiting the trust your audience invests is a big turnoff.

Letting a monetization scheme have too much control over content is a common podcasting mistake. When your monetization scheme doesn’t help your audience, it undermines your relationship with them. It distracts the audience from your podcast’s message. And you know how easy it is for them to choose a different show. But, when your monetization matches what your audience needs and wants, both you and the audience benefit.

8. Long-Winded Introductions with Unrelated Information

When I start listening to a podcast episode, I know what I came for, and that’s what I hope to get. If the hosts spend a lot of time talking about what they did last weekend or the latest episode of a favorite TV show, this puts a block between me and what I came to hear.

Some podcast hosts feel like this humanizes them and makes them approachable. But it’s a common podcasting mistake to have too long of a warmup before getting into the topic at hand.

If you must have opening business, use chapter markers in your show notes. That way, I know I can skip the deep dive into a 2015 episode of Downton Abbey. For more on this, here are some tips on introducing your podcast episodes.

9. Episode Titles and Descriptions That Don’t Show Us What’s Inside

Often, when I read descriptions of newly launched podcasts, I find myself like Brad Pitt in the climax of the movie Seven. I feel like I’m standing alone in a desert, screaming, “What’s in the box?” Episode descriptions that are poetically vague are common podcasting mistakes. Another is to tell me who made the podcast and how successful they are, instead of the content in the episode.

You don’t have to spoil it for me. Instead, tell me what the people in the episode want to do, how they plan to do it, and what’s in their way. Instead of, “We interview Stephen King, who has sold over a zillion books, about productivity,” something like “Stephen King, eclectic horror writer, shows us how he outlines a new chapter” gives me just enough specificity to pique my interest.

If you do anything new or challenging, then it’s almost impossible not to nail everything first time. But hopefully, this guide can help you learn from the common podcasting mistakes of others so that you can avoid making quite so many yourself.

As for the odd occasion where you don’t quite get something right, see it as an opportunity for learning and growth. You’ll always come through stronger and wiser on the other side.

The Podcraft Academy is a brilliant place to help you avoid podcast mistakes that can frustrate you, stunt your growth, and kill your motivation. In there, you’ll find a bunch of courses and downloadable resources, as well as our feedback and accountability tools aimed at keeping your show on the road. It’d be great to see you in there.