One of the hats I wear as the Director of The Podcast Host ltd. is that of Podcast Consultant. It’s not a term that many people have experience with, but working as a UK podcast consultant has become pretty common due to the huge growth in Podcasting over the past few years. So, let’s have a look at what it involves.
Looking to employ me to help with your own content creation?
Just incase you were looking for it, you can find the more personal ‘About Colin‘ page here.
What Does a Podcast Consultant Do?
Podcasting is still an exciting and evolving field, so there’s a big range of ever-changing areas we can cover. I’m happy to tailor any arrangement to your needs. Here’s an idea of the things I commonly help people with.
Planning How & When to Start a Podcast
There’s so much you can do during the planning and strategy phase to make success way more likely. So, firstly, I generally help content creators to define their show, and craft a rock-solid podcast strategy.
Podcasting up until recently has definitely been the realm of the enthusiast. Enthusiasts dive in without much in the way of planning. That means aims and purpose often go by the wayside. But, if you want your Podcast to win you customers, to grow your brand, to reach your staff or to educate your students, or to simply earn you a living, you need to have a tight purpose in mind.
Just half a day spent working out audiences, personas, purposes and long terms plans can make for a much more successful podcast. As a podcast consultant, I can help you start off on the right foot.
Podcasting Equipment Consultancy
Once the planning is done, it’s time to get into action, and this is where more people quickly grind to a halt. Audio and video equipment, not to mention the software involved, can be complicated… It took me a while to get my head around it, and I’m still always learning.
I can help you to get started at the right level, and set you up to be able to build upon that as you go. There’s no point jumping in with the top end kit right away, but getting the right equipment at the start will make your upgrade path much smoother, and you’ll be up there in no time.
Podcast Production Skills
Podcast production is where workflows go to die, and just a little knowledge here can go a long way in creating something success and sustainable. It’s not hard to produce a really professional sounding podcast, and just one day of podcast consultancy and coaching can set you up with the skills you need to really wow your audience.
Moving on from that, you’re starting to look at compression, equalisation and a host of other baffling terms, but all of which combine to deliver a radio-quality broadcast. It doesn’t take much, but it’s well worth the effort.
Podcast Production Service
Equally, if you just want it taken care of, you can have our team do the editing and production for you.
The polish, the narrative, the sculpting, with little work on your part.
Podcast Promotion and Strategy
Once you’re established with plan, kit and skills, the next thing is your audience. There’s little point in having the slickest production around when no-one’s listening. The quality is sure to keep people listening as soon as they find you, but finding you is the trick.
A little time with me on this and we can plan out your promotion path, from directories, to search engines, to partners, to organic marketing techniques. A podcast consultant can make all the difference here and prevent you from languishing in the land of mediocrity. I’ve seen many a podcast gain a nice, reliable audience, but never quite break through that level into real success.
This can also be an ongoing service, with me serving as your Director of Content, or Fractional Chief Content Officer. I’m happy to work as an extension of your team, advising the ones doing the work on the ground, to help you grow that audience.
UK Podcast Consulting
If you’re a company in the UK looking for a Podcast Consultant, I can help you out. I’m happy to visit in-person to talk to small teams, or even to deliver training to larger groups of people. I’ve done this within the UK with groups large and small. I have a huge range of experience in both higher education and the business sector, and I can work with anyone to set up and run your podcasting efforts.
International Podcast Consulting
It’s easily possible to deliver this service remotely, and I have done with many clients, so I’m not limited to UK Podcasting consulting.
The majority of our audience is based in the US, and many others around the world. And I attend US podcasting, content and business events on a regular basis.
So, if you’re happy collaborating online, or building a visit around an existing trip, then I’m happy to help.
Want to Work Directly With Me or My Team?
Please fill out the form below to let me know what type of help you’re looking for. We’ll review and get back to you as soon as we can.
Looking for a Keynote Speaker on Podcasting?
If you’re looking for an experienced, engaging speaker to contribute to your event, then take a look at my speaking page to see the details and some examples of my work, then get in Contact as above.
Radio, TV or Print Appearances
If you need someone to appear on TV, Radio or print, to discuss podcasting, digital media or tech entrepreneurship, then I’m happy to contribute.
